World Eternal Online

World Eternal Online is a fantasy action RPG spanning mobile and Steam. My work connected core gameplay, progression, social features and live operations into a more coherent F2P experience.

I owned initiatives from problem definition through launch, analysis and iteration, working with Art, Engineering, Analytics and Marketing.

LiveOps, events & retention

I owned the event calendar and designed regular, seasonal and limited-time events, from high-level concepts to implementation. The work covered event progression, milestones, rewards, currencies, bosses, crafting and economy.

• Events included Succubus Hunt, Mimic Misery, Golem and other recurring and seasonal activities.
• Connected rewards and progression with the wider economy.
• Worked with Art and Engineering to bring events into the live game.

Monetization & product configuration

I designed and optimized offers, pricing and Battle Pass systems, using purchase behavior, conversion and pack performance to guide decisions.

• Rebalanced Battle Pass economy and introduced a second premium tier.
• Implemented First Purchase Bonus and a visual chain offer.
• Designed limited-time offers and promotional bundles around live events.
• Tested regional price-point segmentation and managed configuration across Google Play, App Store Connect and Steam.

Beyond live content, I worked across onboarding, campaign progression, game-mode structure and social systems.

• FTUE: redesigned onboarding and early progression, then iterated through funnel tests.
• Core & meta: campaign, quests, login rewards, XP and economy balancing.
• Social & PvP: Friends, Parties/Lobbies, Guilds, Battle Royale, Arena and Team Deathmatch structures.
• Decision-making: combined Unity Analytics, AppsFlyer and dashboards with player feedback.